Meet The Plush Peony — Fashion, Jewelry & Fragrance with Heart

Welcome to The Plush Peony — Waterloo’s newest destination for boutique fashion, fine accessories, permanent jewelry, and artisanal perfumery. Nestled right here in the heart of our close-knit Illinois community, Plush Peony is more than a shop; it’s a space built on style, craftsmanship, and connection.

From the moment you walk inside, you’ll feel what sets this place apart. Every piece of clothing is selected with intention — modern, effortless, and flattering. The accessories are curated to elevate the everyday or complete that perfect night-out look. Our permanent jewelry service adds an unexpected and beautifully personal touch, creating sentimental pieces that last as long as the memories made while choosing them. And then there’s the perfumery — a sensory experience all its own. Custom scents, fine fragrances, soft florals, warm spices, sweet notes and sophisticated blends — something for every personality and mood.

Behind it all is Holly, owner, operator, and the heart of The Plush Peony. Her passion for style and her commitment to people make this shop feel instantly personal. She’s here to help you try something new, choose something bold, or find that one perfect piece you didn’t know you were missing. Holly believes in community, in creativity, and in the beauty of everyday self-expression — all values you’ll see reflected in every corner of the shop.

Launching this venture in Waterloo feels like the start of something special. This town thrives on connection, tradition, and support — and Plush Peony is thrilled to become part of that story. Whether you’ve lived here for decades or just arrived, we invite you to stop in, explore, say hello, and make yourself at home.

Here’s to new beginnings, shared moments, and style that feels like you.
Plush Peony is open — and can’t wait to meet you.